Over 80% of data being created today is unstructured; however over 80% of data being analyzed is structured.
- Identified high priority areas of concern on a weekly basis which if not taken proper care of, might result in customer churn
- Highlighted features that customers liked & which could be scaled across regions to give Customers a seamless experience
- Better targeting of discounts and coupons were possible by clustering price-conscious regions
- Top burning issues identified by region and store, and weekly reports generated and distributed to senior management for corrective action