For example, content marketing and online targeting for B2B lead generation can be enhanced by targeting those who visit specific landing pages associated with your advertisements, sponsored updates, or shared content. Leveraging online footprints also strengthens your marketing efforts by creating segment-specific campaigns that can be tailored based on whichever of your landing pages your users view instead of serving the same ads to everyone and hoping they will be effective.
Integrated predictive analytics provides significant opportunities to extend the reach by considering customer online activity along with prior customer purchase history and firmographics. It has been proven that a specific pattern exists between online visits and subsequent purchase behavior, and this can be used to reach the right Customer with the right Product/Offer at the right Time.
- Reconnect with high-value customers most likely to respond by refining targeting continuously throughout the customer life cycle
- Identify high priority leads with Company/Account name & and products interested in
- Maximize targeting efficiency of campaigns for better sales enablement; gain incremental revenues/margins from marketing campaigns
- Extend reach to target accounts at right time when they are most likely to buy