The objective of this summit is to 'DEMYSTIFY ANALYTICS' and demonstrate how it has helped solve business problems. The focus is more on the results and application of analytics than the analytics technique itself, making it more relevant to people running the business. It aims to answer a few questions pertinent to analytics generators, providers and users.
Through interactive sessions with marketers, planners and analytics practitioners, learn how businesses leverage analytics to build successful brands at the first Pitch 'Analytics in Action' conference in Bangalore on 16 January 2013.
More details here.